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SEO Information |
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 Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages. If you want your site to deliver lots of targeted search engine traffic (and who doesn't?) there are two equally important factors: 1) lots of keyword-rich, search engine friendly content For real success you need to cover BOTH of these strategies. Don't concentrate on one and not the other. So, how do you go about building your links? It's not rocket science, but as I said, it does take time and effort. From my own experiences, here's what you should do: 1) Download and install the Google Toolbar: http://toolbar.google.com/ This will show you the PageRank of the page you are viewing. PageRank is a measure, rated from 1 to 10, of the "importance" that Google gives to that page. There has been a lot written about PageRank. You don't need to become obsessed with it but it IS an important consideration when determining WHO to link to. A link from a PR-5 page is worth FAR more than a PR-0 page. 2) Establish a resource or links directory for your site. This lets potential link partners see that you are willing to exchange links. You should make it clear on your links pages what your linking policy is i.e. under what conditions you will agree to exchange links. 3) Your aim should be to build a resource directory that is relevent to your business. Don't try to build a mini Yahoo with umpteen different categories. Keep your directory focussed on your site theme. When you first start out you will be inclined to link to anybody in exchange for a link FROM anybody. This is a mistake. Be patient and choose your link partners carefully. 4) Before requesting a link from another site, add that site to your directory. Contact the webmaster and tell them you added their link because you believe their site would be of interest to your visitors (and so it should). Give the url where your link is located and ask for a return link, along with instructions on how you would like your link worded. NEVER demand by saying things like "if you do not link to us we will remove your link". 5) If you have not received a reply after 2 - 3 weeks send a polite follow up. Again, don't demand. No one is under any obligation to link to you. If you do not receive a reply to your second request it means that the webmaster does not want to link to you, or they are simply too busy to respond. In that case, leave it and move on. I receive dozens of link requests a day. Sometimes it takes me many weeks to get around to responding. You'll go mad worrying about links that have not been reciprocated. Your time is better spent. 6) When you receive a link request visit the site and check that it meets with your requirements as set down on your link pages. Is it a quality site with good content or just a "link farm"? If it doesn't meet your requirements don't link to it. The webmaster SHOULD have already linked to your site but be prepared to overlook that breech of linking protocol if it's from a good quality, high PR site. 7) Beware of webmasters who add your site to their "directory" which turns out to nothing but a link farm i.e. has no useful content, just a bunch of links, and asks you to link to an entirely different site, one that HAS good content. These webmasters are playing you for a sucker. The benefit is all theirs. 8) As I said in point #1, links from high PR pages are worth more than links from low or no PR pages. Seek out high PR linking partners but keep in mind it is the PR of the actual page your link is on that matters, NOT the PR of the home page. In other words if the home page PR is 5, but the page your link is on is several layers deep in the directory, it will probably have a PR of 0 and be of little benefit to you. Check the PR of the actual page your link is on, or is going to be on, before agreeing to exchange links. Each page on your links directory should be no more than one click away from your home page, and your linking partner's site should be the same. If your link is placed on a page which looks something like this - directory/category/subcategory/subcategory with your link - you will derive NO value from that link. 9) Be prepared to negotiate your links. Savvy webmasters understand the value of links from high PR pages. If you add a link to a PR-0 page on your site don't expect your link partner to put your link on a PR-6 page, and your link partner shouldn't expect the same from you. Exchange value for like value. When you first start out your site may not have any PR due to a lack of incoming links. This reduces your bargaining power. However, you can overcome this by getting your site listed in as many large business directories as possible. Some of these you will have to pay, such as Yahoo and Microsoft's Business Directory, but many others are free. You'll find a good list here: http://www.strongestlinks.com/directories.php 10) Be specific about how you want your link partner to link to you. It is MOST important that the link to you contain your targeted keywords in the anchor (linked) text. When I ask for a link to my site I don't want the link title to be: Steve Pronger Web Business Solutions Instead, I ask for: Create Website | Small Business Website Designer or whichever keywords I am targeting at the time. A search for those keywords at Google will illustrate my point! 11) And finally, here is an excellent resource to help you find quality link partners. It's called Value Exchange, and will put you in contact with like-minded webmasters: http://www.stevepronger.com/value_exchange.htm Steve Pronger is a website designer and affiliate marketer helping small businesses achieve success on the Web. Visit his Web Business Solutions site at http://www.stevepronger.com
MORE RESOURCES: How much money do I need to start trading right now? With its flexible quantity specifications and $5 cash reward, Marketiva allows you to start trading with no money down. Due to strict lot specifications, many other over-the-counter market makers require at least $500 to start with Wanna more Articles and Information? - Read other thematic articles from the site: To write a tip: 1. Start with a command such as " Do this." 2. Follow that by the consequence of not following the tip. Or, show a benefit of following the tip. 3. Show examples or resources to solve a problem and put the tip into action. Write an article with 3, 5, 7 or 10 tips in it. It's best to give a complete tip as listed above rather than just a list. Don't bore people with a long list. click to read... =>Make your layout clear, clean, and consistent. You need to organize each page in the same lay out-such as left centered, right centered, or centered. If you mix designs, your would-be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format. <== visit article... =>Analyzing these four factors will help you make better investment decisions. It's a brainstorming exercise, so take your time. A good SWOT analysis takes effort, but the more you put into SWOT analysis the better you will understand the company. Let's look at each factor in turn. <== find your strategy =>If you're not sure of a copywriter's abilities, give him a few small jobs to start. This is one of the greatest advantages of hiring a contractor. You can test him out with a few projects, and if you like his style, hire him back to do more work. If you don't care for the way he handles your projects, you're free to seek help elsewhere. What are some small jobs you can offer as a trial-run? A press release, a company tagline, a corporate mission statement, a newspaper ad, some headlines for your website. <=copyread article... =>Make your opening remarks: A statement about the topic and the benefits for the audience will prepare the audience to listen. "We expect to have a lively discussion tonight about the state of the economy. Our three speakers have differing view about where to put your money?. Our first speaker?." <== full presentation =>Freeware games are an option for people on a small budget who value gameplay over graphics. A freeware game is simply a game that is completely free with no fees attached. Freeware developers usually don't have the million dollar 3d engines to run their games so they must make the games as fun as they can without all the bells and whistles of retail games. <==play that article =>You might even consider suggesting that this become a standard company policy. The exchange of individual efforts for the good of the whole could just be the key to enhanced productivity for all! <== success! =>Protect yourself from stress germs by recognising stress in others and limiting your contact with them. Or if you've got the inclination, play stress doctor and teach them how to better manage their stress. anti-stress that |
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